Google Shopping was not a particularly high profile element of the search experience, but that seems set to change as Version 56 of the Android app has arrived with a new feature to boost its use. Many new shopping features have landed in the app recently, but this recent update has brought us yet another new feature. Ahead of the Black Friday shenanigans, Google has added a shortcut to the app’s price comparison feature, which can be accessed through the sharing context menu. By highlighting and sharing a block of plain text, Google Shopping will make a search amongst the myriad of stores and websites it monitors and takes you to a page comparing prices for that product, using the same format as the web version. It’s a little bit like the Amazon Assistant app, which allows you to check the price of a product on Amazon, in line.
After updating to the latest version of the app, you’ll be able to see the new share sheet shortcut. We confirmed this to be the case on a Google Pixel 4 running Android 11 and an LG Velvet running Android 10.
The feature joins others, including price tracking on specific products, price insights to help you decide if a price being offered is above or below average, and details about physical stores, such as their parking availability and if kerbside pickup is available, presumably pulled from the Google Maps ‘Guide’ community, which has been collating this kind of data for several years. At present, these features are only available to U.S. users — in fact, the Google Shopping app doesn’t appear in some local Play Stores. Google says it refocused on the Google Shopping app and website in response to the current pandemic which has seen a huge rise in online shopping during 2020. With the regular triple threat of Black Friday, Cyber Monday, and Singles Day just around the corner, Google has given savvy shoppers an army of tools for finding the best bargains.
This article was updated at 12:07 PM ET to reflect that the feature is live for everybody who installs the latest version of the Google Shopping app.