Snapchat tested the ability to add popular music in Snaps in New Zealand and Australia and promised the feature would be brought to more regions this fall. The firm is now making good on that promise, as it has added a new music feature called ‘Sounds’ which lets users add songs that will play alongside their posts. The feature is presently available to all iOS users globally, and it is not known when it would be rolling out on Android devices.
Users can add a music clip to their snap after browsing through a selection of songs, and when their friends view the snap, they can swipe up to view information about the song or open it in a streaming app.
For now, there are limited tracks available, including Justin Beiber’s “Lonely” that is being featured exclusively in the app. Though the music selection on Snap isn’t as extensive as users would find on Instagram or TikTok, Snap signed multi-year deals with music labels, so the firm can add to its catalog over time.
Snap is also working on letting users create custom sounds to add to their stories, and the feature will be “rolling out globally in the coming months.”